Annual Recurring Revenue
Total annualized subscription revenue.
ARR = monthly recurring revenue × 12. For one-time products like CLAWVR's $297 core, ARR is irrelevant — total revenue is the metric. ARR applies to the $67/mo Maintenance and $29/mo Monthly Intelligence subscriptions.
Related terms
- Churn Rate — Percentage of customers who cancel a subscription in a given period.
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