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How to write a cold email follow-up that does not look automated

A second-touch email that references the first without repeating it, raises the stakes slightly, and offers a clear out.

Step 1 — Identify the gap

What changed since the first email? A new data point? An industry event?

Step 2 — Use the prompt

See below.

Step 3 — Send

3-7 days after touch 1.

COPY-PASTE PROMPT

Write a 4-sentence follow-up email to [NAME] at [COMPANY] in [INDUSTRY]. They did not reply to my first email about [TOPIC].

Follow-up logic:
- 1 sentence: brief reference to the first email (no recap)
- 1 sentence: 1 specific new data point or observation since then
- 1 sentence: re-state the value of replying with one word ("send" or "stop")
- Sign off "Best, [MY NAME]"

No "just checking in" / "hope this finds you well" / "circling back" — those are dead.

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