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How to write a job description that attracts actual candidates

A job ad that filters out tire-kickers, attracts the right candidates, and reads like a real human wrote it.

Step 1 — Define the role tightly

What does this person actually DO on Tuesday?

Step 2 — Use the prompt

See below.

Step 3 — Post

Indeed, Craigslist, your own site.

COPY-PASTE PROMPT

Write a job description for [ROLE] at [BUSINESS NAME] in [CITY].

Structure:
- 2-sentence "what your week looks like" (specific tasks)
- 5 bullets: required skills
- 3 bullets: nice-to-haves
- 2-sentence compensation + benefits
- 1-paragraph "why this job is different" (specific)
- Call to action: how to apply

Voice: human, warm, specific. No "We are seeking a rockstar" / no "in a fast-paced environment". Talk to a real person.

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