Total Addressable Market
The total revenue opportunity if 100% of a market bought your product.
TAM for CLAWVR: ~32 million US small businesses × $297 average order = ~$9.5 billion. SAM (serviceable addressable) is much smaller (~$300M-$1B) once you filter for businesses that would actually buy.
Related terms
- Unit Economics — The per-customer math of a business — LTV vs CAC, margin, payback period.
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