Pricing Anchor
A reference price that makes the actual offer feel cheap.
Pricing anchors set expectations. CLAWVR's anchor: $5,000-$15,000 traditional AI consulting → makes the $297 productized version feel obvious. Without the anchor, $297 sounds expensive for a PDF + prompts.
Related terms
- Productized Service — A service delivered as a packaged offer with fixed scope and price, removing custom-quote friction.
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