Order Bump
A one-click upsell offered during checkout to add a related product to the cart.
An order bump is a small ($20-$100) add-on offered at checkout. It exploits the "I'm already buying" mental state to add 20-40% to average order value. CLAWVR's order bump opportunity: the $97 Marketing Command Center alongside the $297 core.
Related terms
- Post-Purchase Upsell — Offering additional products immediately after a customer buys the first one.
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