Lead Magnet
A free resource exchanged for an email address.
Lead magnets capture top-of-funnel attention. CLAWVR's lead magnets: the Free AI Business Audit (clawvr.com/free-audit), the AI Maturity Score (clawvr.com/score), the open-source corpus (clawvr.com/tools), and the 25 vertical playbooks (gist.github.com/Steffd415).
Related terms
- Top of Funnel — The widest stage of the marketing funnel — visitors becoming aware of a product.
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