Earned Media
Press, social mentions, and word-of-mouth that you didn't pay for.
Earned media = coverage you didn't directly pay for. Most valuable: tier-1 press placements (Inc, Entrepreneur, TechCrunch). Lowest cost: HARO replies + open-source corpus mentions in other content.
Related terms
- HARO — Help A Reporter Out — a platform connecting journalists with expert sources.
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